Our Editorial Mission
Local search changes fast. The noise is deafening. We cut through it.
Our mission at New Orleans Local SEO is simple. We provide Louisiana business owners with tested, operational tactics to dominate the map pack. We do not publish theory. We publish field notes from active campaigns.
If a tactic fails to move the needle for an HVAC contractor in Metairie or a restaurant in the French Quarter, it does not make it onto this site. We know exactly how hard it is to compete for visibility in this city. You are fighting established brands, seasonal traffic shifts, and a volatile Google algorithm. You need accurate information to survive.
Real data. Hard truths. No shortcuts.
How We Choose Topics
We build our content calendar around actual friction points. We look at the exact problems our clients face right now. We pull search data. We analyze the gaps in local coverage.
We listen to the drumbeat of questions hitting our inbox. When Google updates its proximity signals, we write about it. When a new Google Business Profile (GBP) feature rolls out, we test it before recommending it. We ignore generic SEO trends that have zero impact on local foot traffic.
You need foot traffic. You need phone calls. You need booked appointments.
We only cover topics that directly drive those three metrics. If you want to know how to optimize your GBP Q&A section to capture featured snippets, we have you covered. If you want vague advice about keyword density, look elsewhere.
Research and Fact-Checking Standards
We hate bad advice. The internet is full of recycled SEO myths. We refuse to add to that pile.
Every claim we publish undergoes strict verification. We test tactics on our own staging sites. We cross-reference algorithm updates with live client data across dozens of local verticals. If we claim a specific citation source boosts map rankings, we have the data to back it up.
We use industry-standard tools like Ahrefs, Whitespark, and BrightLocal to verify search volumes and backlink profiles. We do not guess. We do not assume. We measure.
We verify product claims directly with software vendors or published third-party data before including them in any recommendation. We actively call out common mistakes in the niche by name. We have watched hundreds of business owners destroy their review velocity by buying fake reviews. We document the fallout so you avoid the same fate.
Corrections Policy
We operate in a volatile environment. Google updates its guidelines without warning. Sometimes we miss a nuance.
When we get something wrong, we fix it fast. If you spot an error regarding NAP consistency rules or a broken link to a Google support page, tell us. Email our editorial team directly at [email protected].
We review all correction requests within 48 hours. If we verify the error, we update the page immediately. We add a visible correction note at the bottom of the article.
Transparency builds trust. We own our mistakes.
Affiliate and Commercial Relationships
Let us illuminate our blind spots.
We run a local SEO agency. We sell services to New Orleans businesses. That is our primary revenue model. We occasionally use affiliate links for software we actually use.
If we link to a tool like Yext or Semrush, we earn a small commission if you buy it. That commission never dictates our recommendation. We have ripped apart paid tools that failed our tests. We have praised free tools that get the job done.
Our editorial integrity is not for sale. If a tool is garbage, we say so.
Editorial Independence
Nobody outside our core team dictates what we publish.
We do not accept sponsored posts. We do not sell link placements. We do not let software vendors review our articles before publication. Our loyalty belongs entirely to the local business owner trying to rank in Louisiana.
If a major directory platform changes its pricing structure and hurts local businesses, we will call them out. We protect our editorial independence fiercely. It is the only thing that gives this site value.
Content Updates
Stale SEO advice is dangerous. A tactic that worked perfectly last spring will get your GBP suspended today.
We audit our entire content library every 90 days. We check for outdated algorithm references. We verify that specific Google Business Profile interface steps still match reality.
- We update screenshots to reflect the current dashboard.
- We rewrite sections that no longer reflect current best practices.
- We remove obsolete tactics entirely.
Look for the “Last Updated” date at the top of every article. That date means we manually reviewed the content for accuracy. We treat our archives with the same respect as our homepage.